Definitions of Click through ratio
# (CTR): percentage of visitors who click-through on a link to visit the merchant's web site.
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# The % of people who click on adverts. This is calculated by dividing clicks by impressions and multiplying by 100.
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# A ratio of the number of times an ad was clicked on by the viewer and the number of times the ad was displayed. ...
blog.mightymerchant.com/2007/10/12/internet-marketing-glossary/
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